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To Our Shareholders
As I report on our results and activities for 2003, we are already three
months into the following year. We accomplished a number of important
milestones during 2003. We licensed a rosacea technology, acquired a
spa distribution business, filed three new patent applications, revamped
the sales organization and added several new products. Overall, we have
strengthened our Company and we ended the year in a stronger position
than we began the year. If one thought comes to mind to describe our
activities in 2003, it is that we tried to do too many things at once
with too few people. Also, the significant additional reporting and
compliance requirements brought on by the Sarbanes-Oxley Act and
changing regulatory environment continues to require more management
time and increase compliance costs.
I would like to
begin my 2003 report by referring to a December 2002 meeting between the
Board of Directors and Company management that discussed the overall
business and strategic focus of ProCyte Corporation. At this session, a
series of strategic and business goals and objectives were established.
Some of the goals and objectives plus our results are as follows:
ProCyte should retain an investment banking
group by the first quarter to locate and acquire synergistic
businesses or products to add revenue, technology or market access.
We signed with Delafield-Hambrecht in February 2003. We
reviewed a large number of companies and met with several of them
during the following 6 months. The Delafield relationship ended in
September. We retained Wells Fargo Securities in January 2004
as our new investment banking representatives and have an active
program underway with them. We acquired a spa distribution
business to gain direct access to the rapidly growing spa markets.
ProCyte should commit the necessary resources
to complete and launch a successful Infomercial. We completed
the Infomercial and initiated the first market test in March. We made
a number of changes to the program and launched another test in late
July and early August. When the results were still not acceptable, we
made the decision to stop all work on the Infomercial. The
Infomercial added over $770,000 in expenses to our 2003 results, an
impact reduction of $.05 per diluted share.
ProCyte should locate an additional
technology to integrate into its marketing efforts to accelerate
revenue growth. During the year we identified the
Quadrinone®
technology from Cutanix Corporation being marketed under the brand
Dramatic Relief™ for individuals with rosacea. We signed a
distribution agreement in June 2003 and launched the products in
August.
ProCyte should make every effort to regain
its listing on a national stock exchange. This goal is
one of our most important and perhaps the most difficult goal. We
remain in compliance with all corporate governance requirements and
are in position to move onto an exchange in all respects except for
share price. We continue to search for appropriate ways to achieve
being listed on an exchange that will enhance shareholder value.
ProCyte
needs to increase sales representative productivity. We have
taken a number of steps to address this issue including changing our
hiring profile, increasing sales training and expanding customer
education programs. Some territories were reduced in size, others
were closed and new territories were formed in locations with greater
potential. We saw positive results from our efforts in the second
half of the year. We dedicated one of our customer service
representatives to telemarketing activities in October.
ProCyte should increase international
activities and revenues. We hired a dedicated Director of
International Sales to focus in this area. We are already seeing
progress in the international area and have positive expectations for
the next several years.
ProCyte needs to expand its patent portfolio.
Three new patent applications were filed in 2003. This brings the
total number to 10 new patent applications filed over the last three
years. We believe that these patents, when they issue, will be
valuable in our efforts to protect our franchise and increase our
license opportunities.
ProCyte needs to sign one or more new
consumer partners for skin care. We continue to seek partners
in several distribution channels for our technology and products. We
believe that some of the development efforts that we have underway
with other peptides and our patent applications could lead to new
partners in market segments that we currently do not address.
We have made excellent
progress in 2003 in accomplishing goals or moving the goals forward. We
expect to see the benefits in terms of revenues and earnings beginning
in 2004.
Revenues started slowly in
the first half of 2003 based on a number of factors including a slower
economy, war and general consumer uncertainty. The Women’s Wear Daily,
December 12, 2003 issue reported “the past two years were very difficult
sales years in the prestige and mass retail markets. The combination of
recession, SARs, Iraq war, and bad weather in first half of 2003 caused
an unprecedented slowdown.” Early signs in 2004 indicate a more
favorable climate with increasing sales.
During the year, we
retained a sales training consultant with the mission of upgrading our
sales representatives selling skills. A product training consultant
was hired in June 2003 and we re-introduced customer education seminars,
with eight programs conducted in 2003. These programs were well
received and filled to capacity. We have scheduled ten programs for
2004. In addition, we attended over 35 trade shows and conducted over
200 customer trainings, in-service sessions or local patient education
programs during 2003. Through the actions noted above, we have seen a
reversal of these trends in the second half of 2003.
We experienced turnover
in the Director of International Sales position during 2003, keeping us
from reaching our expected potential in the international market. Our
new Director of International Sales started in December 2003, and we now
seem to be back on track and see a bright future. In the last several
months, we have added several new international distributors and have
ongoing requests to represent our products.
In September, we
introduced Neova® Therapy Creme de la Copper as a line
extension to our highly successful Neova® Therapy line of
anti-aging skin care products for the dispensing physician. The product
has been popular and we are seeing excellent sales results. A follow-on
product, Neova® Therapy Dual Action Lotion with GHK Copper
Peptide Complex® + Retinol was launched on March 1st
2004. And in April 2004, we will launch Ti-Silc® Scalp
Defense™, a spray sunscreen we developed specifically for
individuals with thinning hair. This product is ideal for golfers and
people who enjoy outdoor activities. It is a nice complement to our
skin care, hair care and hair transplant products categories.
In December, we completed
the acquisition of a company focused on serving the spa market. The
past several years have seen an accelerating trend of medi-spa formation
blurring the line between the physician’s office and the traditional day
spa. A key player in all these markets is the esthetician. ProCyte’s
move into the spa market helps capture the patient/consumer and the
esthetician at each point of contact. We look forward to increasing our
revenues in this category during the year. We have already added
several new sales representatives who will be responsible for building
the business in high end and prestige spa locations.
In late January 2004, we
were informed that Emerald Pharmaceutical, LP had experienced
significant customer delays in current and expected orders and therefore
revenues were not going to provide sufficient cash to last beyond the
current quarter. After a review of the facts available, it was
determined that the Company should record a charge against 2003 earnings
of $637,000 or $0.04 per diluted share. The Company also recognized an
income tax benefit of $7.1 million or $0.44 per diluted share related to
the reversal of a portion of its valuation allowance to properly reflect
its deferred tax asset.
Total revenues for the
year decreased by $1.2 million as a result of lower purchases of Copper
Peptide compound, a reduction of $1.5 million in sales, partially offset
by an increase in royalties and virtually flat product sales for the
year. Operating expenses for the year increased by $1.8 million
primarily as a result of the $770,000 expenditure for the Infomercial
and the $637,000 asset impairment charge. Excluding these items,
expenses on a year over year basis only increased by 5%.
Net earnings for the year
were $7.3 million or $0.46 per diluted share. This figure was impacted
by the $7.1 million income tax credit benefit, $637,000 impairment
charge and the $770,000 Infomercial costs included in the year, without
which would have made 2003 results directly in line with our 2002 net
earnings.
During the year there are
always numerous activities that the management and employees pursue to
grow the business. It is impossible to recognize everything that happens
on a daily basis except to say that we are moving in the right
direction, profitable, generating cash and remain debt free. We feel
that we are in a very good position to maintain the second half of 2003
momentum into 2004 and beyond. I want to thank our dedicated group of
employees who are focused on servicing our customers, growing the
business and increasing shareholder value.
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